Problem
How do you turn raw interviews into a structured understanding of user behaviours, without losing the richness of the data?
Structure insights from your interviews using the Indi Young method. Surface real needs, not assumptions.
Benefits
- Deep understandingIdentify the actual behaviours, motivations and goals of your users from what they do.
- Team alignmentShare a common visual representation of user needs, understandable by everyone.
- Better-founded decisionsDesign based on observed behaviours, not internal opinions or assumptions.
Features
What the module does in practice.
Mental model diagram
Build a structured model of towers and behaviours, following the Indi Young method (2008).
Verbatim entry
Enter or paste interview excerpts directly into the interface.
Clustering
Group similar behaviours into meaningful thematic towers.
Export
Share the diagram with your team or stakeholders.
Workflow
How many steps to get a result.
- 01Import verbatimsVariable
- 02Identify behaviours30–60 min
- 03Build thematic towers30 min
- 04Extract insights15 min
For who
Designed for concrete usage contexts.
UX Researchers
Deeply analyse user interviews and extract actionable patterns.
Product managers
Understand real needs before prioritising the product backlog.
Service designers
Map behaviours across complex service journeys.
Academia
Use a rigorous, documented and referenced method (Indi Young, 2008).
Evaluation
What this module requires, what it produces.
Requires prior interviews and methodological preparation.
Analysis requires effort to rephrase verbatims.
Produces a very rich understanding of user behaviours.
Familiarity with the Indi Young method is recommended.
Each axis is scored from 1 to 5. Planning and expertise reflect effort required: a low score means accessible and fast. Analysis reflects the richness of results: a high score means deeper insights.
Try Mental Model for free.
No setup. Results in minutes.
Free. No credit card required.